Case Study

How Synap Reduced Support Costs 10x with Rosalyn's Proctoring Integration

Summary

When Synap, a growing assessment platform provider, needed to enhance their proctoring capabilities, they faced a common challenge: finding a solution that could integrate seamlessly, scale effectively, and support customers of all sizes. Prior proctoring integrations had left them dealing with disconnected systems, high support costs, and pricing models that didn't work for their diverse customer base.

Rosalyn empowers assessment platforms like Synap by providing best-in-class proctoring solutions that integrate seamlessly, scale effectively, and support customers of all sizes. By collaborating with Rosalyn, Synap was able to allocate its resources to delivering secure and flexible online exam solutions while entrusting proctoring to a specialized, trusted partner.

Through partnership with Rosalyn, Synap achieved:

  • 10x reduction in customer support costs
  • 1-2 day technical integration time frame
  • Scalable coverage for certifications and exams
  • Flexible pricing for customers of all sizes
  • Self-service setup within 24 hours
  • Seamless experience for end users
  • Enhanced security capabilities

10x

Reduction in Support Cases

50%

Decrease in Technical Issues
(Per Session)

The Challenge: When Two Systems Create Three Times the Problems

Synap faced increasing demand for online proctoring following the pandemic. However, its existing proctoring integrations were creating more problems than they solved, with these core challenges:

Challenge 1: Fragmented User Experience 

According to Dr. James Gupta, Founder and CEO of Synap: "The main problem we encountered was that the systems felt like two completely separate tools from the end user's perspective. Users were required to maintain accounts on both systems, and the handover process often created significant gaps in the experience."

This fragmentation created multiple issues:

  • Multiple account requirements
  • Complex handover processes
  • High support intervention needs
  • Confused and frustrated end users

Challenge 2: Inflexible Pricing Models 

Traditional proctoring solutions weren't designed for Synap's diverse customer base:

  • Small certification providers needing few but high-stakes exams
  • Organizations requiring the flexibility to conduct exams 24/7 and on-demand testing
  • Traditional institutions with scheduled exam periods
  • Specialty certifications with limited candidate pools

"A lot of other proctoring tools are built with the assumption that they’re going to be partnering with large universities administering tens of thousands of exams each year," notes Dr. Gupta. "As a result, there aren't pricing options that fit the needs of smaller or more varied organizations."

Challenge 3: The AI vs Human Dilemma 

Existing solutions forced a choice between two problematic options:

  • Expensive human proctoring with scheduling constraints
  • Unreliable AI-only solutions with bias and accuracy issues

"Other systems that have gone fully AI have issues like racial bias, false positives, and false negatives," explains Dr. Gupta. "Internally, many of our customers have told us they’re not truly relying on the AI—they’re not reviewing the AI-flagged footage at all because it’s simply not accurate or trustworthy."

Challenge 4: Technical Integration Hurdles 

Previous solutions presented significant technical challenges:

  • Outdated API architectures
  • Inconsistent documentation
  • Complex implementation requirements
  • High maintenance costs

The Stakes

For Synap, these challenges weren't just technical inconveniences—they were limiting business growth:

  • High support costs eating into margins
  • Limited ability to serve smaller customers
  • Competitive disadvantage in the market
  • Frustrated customers and end users

They needed a solution that could:

  • Integrate seamlessly with their platform
  • Support customers of all sizes
  • Provide reliable security
  • Reduce support overhead
  • Offer flexible pricing options

"We want to be able to stick to delivering tests and partner with a best-in-class tool for proctoring."

Dr. Gupta
CEO, Synap

The Solution: Integration at the Speed of Business

Synap found in Rosalyn a partner that could address their complex needs with modern technology and a collaborative approach. The implementation provided both immediate technical benefits and long-term strategic value.

Rapid Integration

The technical integration proved remarkably efficient:

  • 1-2 days of actual development time
  • 2 weeks total implementation including testing
  • Part-time developer resource requirement
  • Seamless deployment process

"As a technology company evaluating proctoring solutions, the quality of integration was crucial for us” notes Dr. Gupta. “Rosalyn's modern API architecture and comprehensive documentation helped our team complete the core integration in just 1-2 days of development time. The clean design and familiar tools like Swagger and Postman made what could have been a complex integration surprisingly straightforward."

Modern Technical Architecture

Unlike their experience with legacy providers, Rosalyn's modern architecture provided:

  1. Developer-Friendly Integration
  • Clear, accurate documentation
  • Modern API structure
  • RESTful architecture
  • Intuitive implementation process
  1. Flexible Configuration
  • Customizable exam rules
  • Adjustable security settings
  • Configurable monitoring options
  • Easy customer onboarding

Human-in-the-Loop Innovation

Rosalyn's unique approach solved the AI vs human dilemma:

  1. Balanced Monitoring
  • AI-powered initial screening
  • Human verification of flags
  • Reduced false positives
  • Consistent accuracy
  1. Cost-Effective Security 

“What truly stood out to us about Rosalyn was the exceptional value it delivers. Its human-in-the-loop proctoring approach allows us to enjoy the benefits of human oversight while maintaining a price point that is significantly closer to fully automated solutions," says Dr. Gupta.

Flexible Business Model

The solution accommodated Synap's diverse customer base:

  1. Scalable Pricing
  • Options for small certification providers
  • Support for on-demand testing
  • Affordable entry points
  • Volume-based scalability
  1. Quick Customer Implementation 

"For our smaller, more agile customers, the process is incredibly efficient. They can set up a Synap account, integrate Rosalyn, and be ready to administer their first exam within just 12 to 24 hours," explains Dr. Gupta.

True Partnership Approach

Beyond technical integration, Rosalyn provided:

  • Direct access to development team
  • Responsive support
  • Regular communication
  • Feature request consideration

"Rosalyn has been a true partner in every sense," says Dr. Gupta. "Unlike larger corporate providers, they operate as an extension of our team—always responsive, collaborative in problem-solving, and aligned with our growth. This partnership mindset has been crucial as we scale our assessment platform to serve a diverse range of certification bodies and educational institutions."

Impact: When Numbers Tell the Story of Success

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10x Reduction in Support Cases

A transformative efficiency gain– The support team now focuses on high-value interactions rather than troubleshooting basic configuration issues.

Overall Support Quality

Now, most support requests are unique, high-value cases that couldn't have been predicted. This shift allows the team to focus on solving complex challenges, rather than dealing with routine configuration issues.

Enhanced Customer Experience

A quick and seamless integration with no separate accounts needed, Automated setup process, Intuitive user interface and minimal technical requirements.

Operational Improvements

Reduced emergency interventions including significant decrease in Zoom fallback requirements, fewer proctoring exemptions and more consistent exam delivery with higher completion rates.

Competitive Advantage

Faster customer onboarding, more flexible pricing options, enhanced security features and better user experience

Technical Benefits

Rosalyn's desktop application offers significant advantages over browser extensions, particularly in terms of system lockdown capabilities. It provides a deeper level of security control, ensuring a more robust and reliable testing environment.

Looking Forward: From Integration to Innovation

By streamlining technical workflows and responding swiftly to market changes, the Synap-Rosalyn partnership fosters a cycle of continuous improvement. Planned updates—such as advanced reporting capabilities, expanded configuration settings, custom security rules, and deeper LMS integration—are set to ensure the solution stays flexible and future-proof.

"What sets Rosalyn apart in the proctoring space is their true partnership approach. Unlike some larger corporate providers, they operate as an extension of our team—responsive to our needs, collaborative in problem-solving, and aligned with our growth,” explains Dr. Gupta. This collaborative mindset empowers Synap to meet evolving customer demands while exploring new market opportunities with adaptable, secure, and customer-centric solutions

"What sets Rosalyn apart in the proctoring space is their true partnership approach. Unlike some larger corporate providers, they operate as an extension of our team—responsive to our needs, collaborative in problem-solving, and aligned with our growth."

Dr. Gupta
CEO, Synap

Conclusion

The collaboration demonstrates how seamless integration and a customer-centric partnership can reshape the online exam experience, enabling fair, equitable assessments for institutions of all sizes. By overcoming challenges such as fragmented user experiences, inflexible pricing, and unreliable proctoring solutions, Synap found a trusted partner in Rosalyn that delivers scalable, secure, and flexible proctoring services. 

This collaboration is particularly impactful in broadening access to online education and ensuring that high-quality, secure assessments are within reach for institutions, from small non-profits to large universities. 

As Dr. Gupta explains: "Rosalyn's human-in-the-loop proctoring strikes the perfect balance between AI efficiency and human judgment, offering us enterprise-grade security while maintaining affordability and flexibility for customers of all sizes." 

Together, Synap and Rosalyn are poised to expand their offerings, making fair, accessible assessments a reality for educational institutions worldwide.

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